As a real estate agent, one of your primary goals is to get people through the door at open homes. After all, the more people who come to see a property, the greater the chance of making a sale. Fortunately, there are a number of strategies to get more foot traffic to your open homes.
Taking the time to take quality listing photos can be a real asset in driving interest and attendance. Beautiful photos of the property will help attract potential buyers as well as boost attendance. After all, marketing is all about creating an appealing visual presentation. If your listing photos are dark, blurry, or otherwise unappealing, potential buyers will likely move on to another property. On the other hand, well-executed photos can help to show off a property in its best light, making it more likely to stand out from the crowd.
Reach out to past clients and let them know about upcoming open homes in their area. You can also use your database to segment contacts and target specific groups with personalised marketing messages.
Start by segmenting your list into different groups based on location, price range, and property type. Then, send each group a customised email inviting them to your next open home. Be sure to include relevant information like the address, date, and time of the event. You can also add a personal note letting them know that you would love to catch up with them at the open home. By taking the time to connect with your contacts personally, you'll be sure to boost attendance in no time.
A great CRM will aid the segmentation and automation process and make it quite easy. Learn how to successfully create and implement workflow automations with Eagle Software by watching our on-demand webinar here.
One great way to market your open homes is to use social media. You can use Facebook, Instagram, and other social media platforms to promote your homes, which help drive attendance but also help build your social media network. For more information on how to maximise results from Facebook specifically, read our blog article here.
Don't forget you can utilise paid promotion through digital ads, making sure you are hyper-targeting your audience by location and interest and remarketing to your existing database.
Another way to increase attendance is to build anticipation before the event. By letting people know about properties that will soon be on the market, you will generate interest and excitement and a sense of urgency. This, in turn, will lead to more people attending open homes. There are several ways to market coming soon listings, including social media, email marketing, signs, and traditional print ads. The important thing is to get the word out there and get people interested in the property before it hits the market.
When scheduling an open home, it's essential to choose a convenient date and time for potential attendees. Many people work during the week, so weekends are often the best time to hold an open home. Saturdays are typically the busiest days, so you may want to consider holding an open home on a Sunday, or offer time slots during the week so people can view after work. Keep in mind that traffic and other factors can also impact attendance, so be sure to choose a time that will be convenient for potential attendees. You could also 'bundle' open home times in an area so that potential buyers don't have far to travel between viewings.
In a post-pandemic world, buyers have adjusted virtual tours, so don't forget about this tactic. Virtual tours allow interested buyers to view the property from the comfort of their own home without worrying about interacting with other people. Additionally, virtual tours can be accessed at any time, making them more convenient than open houses. As more and more people are looking for homes online, real estate agents who offer virtual tours will likely see increased interest in their listings.
Open homes aren't just about connecting potential buyers with their dream property. They are also an excellent opportunity to build your network and show your expertise to potential clients. After all, the real estate industry is all about relationships, and open homes are the perfect opportunity to connect personally with your clients.
Learn how to benefit from Eagle Software's lease administration software and conduct efficient open homes in this recent article.
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